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CALSCALE:GREGORIAN
X-WR-CALNAME:Federal Marketing Research 201
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260816T191933Z
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DTSTART:20260903T130000Z
DTEND:20260903T160000Z
DESCRIPTION:Federal Marketing Research 201\n\n \n\n\n\n \n\nDate: 9/3/2026\
 nTime: 9:00 AM - 12:00 PM (EDT)\nRegistration Deadline: 9/3/2026 8:00 AM (
 EDT)\nPoint of Contact: Macomb Regional APEX Accelerator (586) 498-4122\nT
 raining Topics: Defense Industrial Base (DIB) Readiness\, Government Contr
 acting\n\n \n\nDescription:\n\n \n\nReady to take the next step in your go
 vernment contracting journey? This focused session helps you understand th
 e federal marketplace by teaching you how to research your customers\, com
 petitors\, and industry trends. Learn how to identify which federal agenci
 es are buying what you sell\, how much and how often\, who your competitor
 s are\, and how much they’re being awarded. You’ll also explore how to
  analyze past\, present\, and future procurement activity to position your
  business for success.\n\n \n\nKey Benefits of Attending:\n\n• Discover 
 which federal agencies need your products or services\n\n• Identify comp
 etitors already selling to the government and at what price\n\n• Analyze
  procurement trends to forecast future opportunities\n\n• Strengthen you
 r market positioning with data-driven insights\n\n• Build a smarter stra
 tegy for targeting and winning federal contracts\n\n\nTRAINING NOTES\n\nPr
 erequisite: Introduction to Federal Government Contracting 101.\n\nWho sho
 uld attend? Management and key players supporting government contracting e
 fforts within your organization.\n\n \n\nThis training is offered both on 
 campus and online.\n\nFor the most effective training experience\, we reco
 mmend attending in person and bringing a laptop to fully engage with the w
 orkshop materials. Class time may run over due to the nature of the traini
 ng and questions.\n\n \n\nThere are no fees to attend\, however\, registra
 tion is required.
GEO:42.618726;-82.955949
LOCATION:Center Campus\, Macomb Regional APEX Accelerator\, 300
SUMMARY:Federal Marketing Research 201
URL;VALUE=URI:https://events.macomb.edu/event/federal-marketing-research-20
 1-644
CATEGORIES:Lectures & Presentations
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