Federal Marketing Research 201

Date: 5/7/2026
Time: 9:00 AM - 12:00 PM (EDT)
Registration Deadline: 5/7/2026 8:00 AM (EDT)
Point of Contact: Macomb Regional APEX Accelerator (586) 498-4122
Training Topics: Defense Industrial Base (DIB) Readiness, Government Contracting
 

Description:

Ready to take the next step in your government contracting journey? This focused session helps you understand the federal marketplace by teaching you how
to research your customers, competitors, and industry trends. Learn how to identify which federal agencies are buying what you sell, how much and how often, who your competitors are, and how much they’re being awarded. You’ll also explore how to analyze past, present, and future procurement activity to position your business for success.

Key Benefits of Attending:
• Discover which federal agencies need your products or services
• Identify competitors already selling to the government and at what price
• Analyze procurement trends to forecast future opportunities
• Strengthen your market positioning with data-driven insights
• Build a smarter strategy for targeting and winning federal contracts

TRAINING NOTES

Prerequisite: Introduction to Federal Government Contracting 101.
Who should attend? Management and key players supporting government
contracting efforts within your organization.

This training is offered both on campus and online.

For the most effective training experience, we recommend attending in person and bringing a laptop to fully engage with the workshop materials. Class time may run over due to the nature of the training and questions.

There are no fees to attend, however, registration is required.